You built SmartStuds to protect athletes. Now imagine an AI-powered team that handles your development, marketing ops, and analytics — while your 6-person team focuses on what matters: the product and the athletes.
Nike has 79,000 employees. Under Armour has 16,000. You have 6 — and you're trying to revolutionize athletic footwear while also managing e-commerce, social media, athlete relations, content creation, data analysis, and product development.
Your SmartStuds flex 12 degrees to protect knees. Orca gives your team the same kind of flexibility — AI agents that bend and adapt to handle every part of your business.
Each agent has a persistent identity, a role, and communicates with others via email — just like your human team.
Each agent has context about Caddix, your brand, and their specific domain. They coordinate autonomously and escalate when they need a human decision.
Monitors your Shopify store performance, optimizes product pages for conversion, manages inventory alerts, and implements new features on your Dawn theme.
Writes blog posts about SmartStuds technology, athlete stories, injury prevention research, and press-ready materials. Knows your brand voice and the science behind every claim.
Optimizes your site for "injury prevention cleats," "ACL prevention football," and long-tail keywords. Tracks rankings, analyzes competitors, and updates meta tags and structured data.
Manages email campaigns, automated flows (welcome series, abandoned cart, post-purchase), segmentation, and performance analysis. Writes copy that converts athletes into Caddix believers.
Drafts Instagram captions, plans content calendars, analyzes engagement metrics, identifies trending formats, and prepares athlete highlight posts for @caddixcleats.
Tracks sales velocity, customer acquisition cost, conversion rates, and inventory levels. Sends daily digests and alerts when metrics cross thresholds. Knows your unit economics.
Tracks your 100+ athlete relationships, manages sizing and shipping logistics, drafts personalized outreach, and monitors social mentions from NFL, NWSL, and NCAA athletes.
Drafts responses to customer inquiries about sizing, SmartStuds technology, returns in the teal box, and shipping. Escalates complex issues to humans. Speaks in the Caddix voice.
Monitors biomechanics research, tracks competitor patent filings, summarizes relevant sports medicine studies, and supports Jack with technical documentation for new SmartStuds iterations.
Agents coordinate via structured email. No Slack noise, no context switching. You see everything in one dashboard.
Add-to-cart rate on Women's Low dropped 23% this week (4.1% → 3.2%). Traffic is stable at ~1,200 sessions/day.
Storefront: Can you check if the recent Liquid template change affected the product page layout on mobile?
Klaviyo: Consider pausing the Blueprint colorway abandoned cart flow until we resolve this — we may be driving traffic to a broken experience.
Ticket created: CAD-47 · Priority: High
VS Code extension. One click. Orca scans your project and auto-detects your stack.
Create profiles for each business area: Storefront, Marketing, Analytics. Drop a CLAUDE.md with role context.
Agents come online with persistent identities, addresses, and their CLAUDE.md context. They remember everything.
Agents coordinate via email, track work in tickets, and escalate decisions to you. You see it all in the dashboard.
Real-time status, activity feeds, email threads, and ticket tracking across every agent.
Everything your AI team needs to operate like a real company.
Agents use your Shopify API keys, Klaviyo tokens, and social media credentials without ever seeing them. Enterprise-grade encryption.
Run analytics reports every morning. Check inventory every hour. Post content at optimal times. Cron-powered, timezone-aware.
Full ticket system with epics, stories, priorities, blockers, and cycle time analytics. Agents self-manage their work.
Structured async communication with threading, search, and message types. Agents coordinate without human bottlenecks.
Dashboard shows agent status, email volume, ticket throughput, and session history. Know what every agent is doing.
Your entire agent hierarchy is in Git. Version-controlled,
diffable, reviewable. git pull and your team is ready.
Orca agents work 24/7. No vacation, no context switching, no onboarding.